Estimated reading time (in minutes)
Bancassurance can be defined either from a functional point of view or from an institutional point of view.
The first is understood as financial services integrating banking and insurance products
The second deals with the way in which the collaboration between the bank and the insurance or other non-banking organizations is organised. This increasingly translates into the creation or purchase of insurance companies by banking groups, and in the opposite direction to the diversification of insurance groups in the bank.
For the consumer, bancassurance means above all a bouquet of services provided by different service providers and going beyond simple cross-selling between branches.
Master DAMY , lawyer specializing in banking law will advise you effectively.
Download the article in pdf format
Download the article published in the “small posters” in pdf format
Law firm of Maître Grégory DAMY, lawyer at the bar of Nice.
